Lessons from British Mom Bloggers (BMB)

I thought I’ll take a break from writing about my kids and instead write a blog post about blogging. About British moms. Of course I am painting all British Mom Bloggers (BMB) with a broad brush stroke but in the months that I have gotten more engaged with my own blog, I have learned quite a few things about and from British moms and wanted to share my lessons/thoughts. I am not sure how this happened, but I follow way more BMBs than I do, American, Indian, or moms of other nationalities. Like I said, I honestly don’t know how this happened. My only guess is that the wonderful world of link parties (see #2 below) made me aware of some really awesome moms and they just turned out to be Brits. Just from reading about their lives, I have gained a new appreciation for the sisterhood of moms that exists pan culturally. SO, here I go…here are 6 things I learned about/from British Mom Bloggers – 1. They believe in community: I love how BMB (British Mom Bloggers) rally for each other by supporting common causes, their willingness to offer virtual hugs, words of encouragement, and support through their blogs. They all appear to know each other somehow and even if they don’t, which is likely, they are so friendly to each other, that it almost seems like they have known each other forever (perhaps they have but if they haven’t, that is STILL the impression they give – not purposely, because they are also genuine). They guest write for each other, tag each other, follow each other, toast each other, you get it….they are a really strong community of bloggers no matter what part of Britain they live. 2. They love linkys: I had no idea what linkys were until I chanced upon a few of them through the bloggers I follow. Linkys are a great way to discover new blogs to read, interesting people to follow, get new readers to your own blog, and get more comments on your posts. I usually do about one, sometimes two, a week. I especially love (a) how much I am learning about the lives of British moms through these linkys; (b) how similar the lives of moms are no matter where you live; (c) how wonderfully creative some women are in their writing, illustrations, and other content; (d) how supportive women can indeed be of each other; and (e) simply all the really incredible blogs out there that make for their own genre of writing. Hosting a linky is a lot of work but most of the hosts are awesome. They visit your blog and leave good comments too. Assuming everyone skims over content to find key areas on which to comment, these hosts and some bloggers actually really do leave quality comments and don’t we all want those! 3. They are funny: Some are haha funny and some are absolutely the right mix of sarcy, tongue-in-cheek, and rib tickling wittiness. They tackle the everyday truths of parenting and especially mothering with dignity and grace while not failing to see the funny in the most stressful of situations (e.g., playdates) and throw ups and schedules that follow their own rhythm and children that follow none. They find the laugh in the mundane and turn it into little cartoons and they tell it like it is with their beautiful accents (yes, I try to read their blogs with a British accent. Okay, no, I don’t but wouldn’t that be cool!?) and tots and toys in tow. 4. They follow good social media etiquette (i.e., they are not annoying): They don’t direct message you as soon as you start following on Twitter to then like their other pages/accounts on Facebook, Instagram, Pinterest, and whatever new sense of personal adulation exists today. Who doesn’t like followers? If you are building a personal brand that depends exclusively on how many total followers you have in order to calculate how influential you are so that you get all those coveted corporations to send you free stuff, you may be excused for seeking more out of your followers, even though it is excruciatingly annoying. But, guess what? BMBs don’t do that. Yes, their blogs have all their media links and should you like their content, you are free to follow them but they don’t send you unsolicted messages about them. They don’t irritate you to the point of making you want to unfollow them. 5. Their lives are just like mine and yours: You’d think living in the country of Colin Firth, 007s, everyone’s favorite royalty (I have a complicated relationship with Britain’s royalty given my country’s colonial past but even I will admit I like the non-normal normality that Kate and William try to show the world), Benedict Cumberbatch, Kate Winslet, and one of Bollywood’s favorite countries in which to film, makes all BMB’s lives absolutely fascinating, worthy of a reality show. Not quite. They are normal and that is just perfect. They are just like the rest of us moms, worrying (or not), crying (or not), struggling (or not), judging (or not), about everything related to mothering, parenting, and raising our cherubs. They are our sisters-in-arms or soul sisters from across the continent, no matter what continent you live in. 6. They are really good at marketing/promoting their blogs: Even newbie BMB have, by my estimate, a large number of readers and followers because they know how to do things right. I started writing my current blog more frequently in 2014 with maybe a post or two in all of 2013 but I really only got actively involved in making this a personal space that matters in June, 2016. My stats ebb and flow and I am yet to figure out how to really market my blog. BMBs, however, have a knack for this that is enviable. I have read so many posts that talk about how within two-three months of starting their blogs, these mom bloggers already had their first sponsored post or product review. That is really enterprising and how they are able to accomplish this is something to learn from, at least for those of us interested in going that route with our blogs. Most of them write strong content that is actually worthy of marketing. Then they promote the posts through linkys (see #2 above) and social media and all of this leads to comments in the 20s and 30s at least. So there you have it. I enjoy reading others’ posts especially if they relate directly to my own experiences (that is, when I am not kicking myself for not having written the post myself or as creatively) but more so when they don’t and I learn something new. I appreciate good content and unique perspectives and BMB provide a gamut of those reading experiences. I am also learning a lot from Indian and American bloggers. Watch out for those posts in the future. Who is/are your favorite bloggers? Why do you follow her/him/them? Related